Sources: Instagram is considering increased funding of up to seven figures for multiple shows on IGTV, as it tests an ad product and a revenue-sharing program (Sahil Patel/Wall Street Journal)

Sahil Patel / Wall Street Journal:
Sources: Instagram is considering increased funding of up to seven figures for multiple shows on IGTV, as it tests an ad product and a revenue-sharing program  —  The Facebook-owned company looks to pay more for videos on its IGTV app, though no formal funding program is in place


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