Sources: France’s third largest telecom, Bouygues, awarded a contract to Google to develop a targeted TV ad system using data from Bouygues’ set-top TV boxes (Lara O’Reilly/Digiday)

Lara O’Reilly / Digiday:
Sources: France’s third largest telecom, Bouygues, awarded a contract to Google to develop a targeted TV ad system using data from Bouygues’ set-top TV boxes  —  Google has long pitched YouTube as an alternative to traditional TV advertising, but it’s never managed to make a move into the $170 billion global TV ad market itself.


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